Consulting

AVPN-certified culinary consultant for restaurants and hospitality groups. We work directly with owners and chefs on dough development, recipe creation, menu strategy, staff training, and social media direction.

Every engagement is structured in phases so you have full control over scope and investment. We come in, assess, and build alongside your team.

WHAT WE DO

Dough Development

New dough recipes, flour testing, recipe refinement, and formula calibration to your oven and kitchen. On-site training for your team on execution and consistency.

Menu Creation

Signature menu items built around the story of your restaurant. Recipe development, tastings, finalized specs, and staff training on every item.

Kitchen Program Building

Full pizza or bread program builds for new openings. From recipe to staffing to catering programs.

Social & Content Strategy

Content direction, photography, and video for restaurant social channels. We can also develop a recurring content series or help build your brand presence online.

SELECT CLIENTS

Massilia DTLA

Developed the opening focaccia recipe and a suite of French-inspired pizzas and sandwiches for this Marseille-inspired brasserie across from Walt Disney Concert Hall. Trained kitchen staff on execution and built a cohesive pizza program.

Not No Bar

Developed a custom dough formula calibrated to the restaurant's wood-fired oven and built the opening pizza menu in under a month. Reviewed by The Infatuation as one of LA's best new pizza spots.

HOW IT WORKS

Phase 1: Discovery Day (on-site) — assess the kitchen, team, and current program. Walk away with a clear scope and goals.

Phase 2: Retainer — a set number of days with defined deliverables. R&D, recipe development, training, and documentation.

Phase 3: Optional continuation — extend or wrap up based on your needs.

All recipes and SOPs developed during the engagement are included as deliverables.

CREDENTIALS

Certified by the Associazione Verace Pizza Napoletana (AVPN) in Naples, Italy. Trained at Bæst in Copenhagen and Sotto in Los Angeles. Background in film and television production (CBS / Survivor). Seven years of experience with catering, pop-up activations, and CPG products.

Ready to talk? Tell us about your project. wolfpack@lupacotta.com